Fendi
About Fendi
Fendi started in a small town called del Plebiscito by a recently married couple, Edoardo and Adele Fendi. Mr. and Mrs. Fendi opened up a tiny shop that sold leather goods in the via del Plebiscito. Because of the very high quality of the bags, the high quality of furs and skilled workmanship that went into making them, the leather goods and the company were an instant success.
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Because of the great success the company was having, they made the call to expand and opened an even bigger shop in Veneto. As the Fendi business grew, their high quality work with fur expanded the Fendi name, and it was becoming famous in areas far from their shop, particularly in Rome. The Italian women especially were going crazy over the Fendi products, and their name like today soon becomes associated with high quality and fashion merchandise.
In 1965, the Fendis merged with Karl Lagerfeld who is credited for designing the famous “FF” logo.
Source: designer-fashion-trends.com
